Building on the success of the large general conference, Yardi aimed to launch smaller, market-focused events. I designed a cohesive visual system and collateral to align with Yardi’s overarching branding, while collaborating with a marketing specialist to develop targeted marketing materials and campaigns.

View Yardi Affordable Housing & PHA Forum Catalog

GOALS:
Attract budget-conscious clients:
Develop marketing materials that appeal to clients with limited event budgets.

Create a cohesive logo system:
Design a logo system that integrates seamlessly with Yardi's existing branding.

Foster a friendly brand presence:
Shift the design approach from high grandeur to a more approachable and personable aesthetic.

PROJECT INCLUDED:

Yardi Forum visual system, developed for each product
Responsive email marketing campaigns
Event promotion postcards
Event catalogs
Event wayfinding
Event poster boards