As trainer Jade Wilson set out to create her own wellness community, she sought an online presence that reflected her commitment to strength and health. Through a user-centered approach, I developed OTG’s branding and website, handling everything from photoshoots to copywriting. The site, launched in 2023, was designed to resonate with her audience and foster a strong, supportive community.

View Off The Grid

WEBSITE GOALS:
Create an online presence with easy navigation to attract new clients
Promote group training sessions and memberships
Appeal to the defined target audience

TARGET AUDIENCE:
Men and women ages 18+
All abilities
A person looking for a supportive, positive gym community
A person seeking healing from an injury

PROJECTS INCLUDE:
Branding guidelines
Photography
Photo-retouching
Responsive website design and build (UX Research, UX Design)