As a flamenco-supporting non-profit for 25 years, the Flamenco Arts Festival in Santa Barbara sought a website and branding refresh to engage and attract supporters. Through user research, wireframing, and iterative prototyping, I redesigned their digital presence to enhance user experience. The website is live and evolving based on ongoing user feedback.
View Flamenco Arts Festival Website
WEBSITE GOALS:
Website refresh, invoking elegance with a modern, simple design
Seemless site navigation
Promote Flamenco events and workshops available to the public
Appeal to the defined target audience
TARGET AUDIENCE:
Flamenco arts supporters
Dancers
Travelers
Supporters of the arts
PROJECTS INCLUDE:
Website refresh (UX Research, IA, UX Design, Build)
Branding guidelines with color and font additions
Direct mailers
Event poster for Lobero Theatre
‘Independent’ insert
