After over 40 years in the business, Main Street Produce in 2018 realized they needed a website upgrade that was professional, clear, and appealing to their target audience. As the designer and project manager, I gathered research, scheduled photoshoots, and designed and built an SEO-optimized, responsive website.

View Main Street Produce website

GOALS:
SEO optimization,
Educate prospective clients and turn them into customers
Drive organic traffic to website
Appeal to the defined target audience
Gather professional
New imagery
Create opening video

TARGET AUDIENCE:
Grocery business operators
Families
Ages 28-65
Health oriented
Strawberry lovers

MESSAGING: Deliver local, high-quality produce

2024 UPDATE:
Currently working with Main Street Produce to update the branding, design and add Sustainability web pages, and organize onsite photo and video shoots.