After over 40 years in the business, Main Street Produce recognized the need for a website upgrade in 2025. The goal was to create a site that was professional, visually appealing, and optimized for a seamless user experience. As the designer and project manager, I took the lead on this transformation by conducting research, organizing photoshoots, and overseeing the creation of a fully responsive, SEO-optimized website. With the help of AI, I handled all aspects of UX/UI design, website build, and copywriting, ensuring the site aligned with the company’s mission and values. The new website also includes a dedicated sustainability page, blog posts, and updated photos and videos to further highlight the company's commitment to quality, community, and sustainability.

View Main Street Produce website

GOALS:
SEO optimization
Educate prospective buyers and turn them into customers
Drive organic traffic to website
Appeal to the defined target audience
Gather professional
New imagery
Create opening video

TARGET AUDIENCE:
Grocery business operators
Families
Ages 18-65
Health oriented
Berry lovers

MESSAGING: Sustainably farmed, cooled, and delivered high-quality produce.