showtel: The Modern Alternative to Yelp
I developed showtel at Cal Poly San Luis Obispo, using user-centered research to blend Instagram-like interactivity with a simplified rating system for travelers. Imagine you're heading to Nashville and unsure of the local hotspots—showtel lets you pre-plan your adventure, making your travels more useful, fun, and interactive.
Step 1
User-centered research focusing on inclusive user personas, thoughtfully designed interviews with open-ended questions, and online research.
Aisha Patel
Age: 28
Occupation: Sales Executive
Background: Aisha recently relocated to Chicago and is eager to explore her new city. She uses the app to find local events, restaurants, and hidden gems, and to share her discoveries with others. Aisha is interested in connecting with fellow newcomers and locals to learn more about the best places to visit and things to do in her new home.
Alex Martinez
Age: 35
Occupation: Teacher and Community Advocate
Background: Alex is dedicated to building inclusive communities and enjoys traveling to broaden his understanding of different cultures. He uses the app to find and review inclusive spaces, share his travel experiences, and engage with others who are passionate about social advocacy.
Emma Johnson
Age: 23
Occupation: Digital Marketer
Background: Emma is a young professional who loves to road trip with her dog, Charlie. She uses the app to find dog-friendly spots, such as parks, cafes, and accommodations, and to share her experiences with other pet lovers. Emma values discovering new places that welcome pets and enjoys connecting with fellow travelers who are also on the road with their furry friends.
Step 2
Initial development of the information architecture based on user-centered research.
Step 3
To bring showtel to life, I created a prototype to test the information architecture and understand how the app can best serve its users. This phase provided valuable feedback, which was crucial for refining the design and enhancing the app’s overall user experience.
